Ah, the great minds of our time who reside in Hollywood are once again complaining about poor box office returns after a fall of 6% from last years sales. And this was in a year where ticket prices rose 3.2%! So, in essence, they lost about 9% of their viewers.
How could this possible happen? Just look at all the gems that are in the theatres right now:
- Failure To Launch – A movie about a guy who lives with his mama. Yea…I’ll pass on that one.
- The Hills Have Eyes – All I know is that it’s a horror movie and the only ad I saw for it was a poster in the theatre.
- The Shaggy Dog – Been there, done that.
- 16 Blocks – Looked like it had some promise, but I’m not spending $7.50 on a “maybe”.
- Aquamarine – Let’s see…I’m a male older than 13, so no thank you.
- Ultraviolet – Think The Matrix, with all the effects and none of the plot.
The list goes on, but those are the 6 that are being pushed the most right now. So, I think it’s pretty clear that the problem is that too many lousy movies are being made right now. Too many people have been disapointed in the theatres now and are being more discressionary. However, when the public has changed it’s viewing habits, Hollywood has not changed and tried to make the experience more worthwhile, but instead continued to do more of the same. And then they complain about the fall in revenue.
Well Hollywood, here’s some suggestions that might get you back on your feet:
- Make Better Movies – Seriously, instead of spending a billion dollars on making 30 questionable movies, spend it on making 10-15 quality movies with the best writers, directors, actors, and production values you can.
- Make New Movies – I’m almost ready to hear an announcement for the Matrix being redone next year because it did well the first time around. Some remakes are fine because they’re a generation removed and out of date, but others are still great movies (like The Shaggy Dog and Herbie The Love Bug) and don’t need to be redone. Many times, this just makes people upset if the original was a great movie (like The Longest Yard).
- Don’t Force Your Agenda – Can we cast more movies with people who can act instead of the star of the hour? If the actor/actress becomes a joke or forgotten between the release of the movie and the DVD release, then they probably weren’t worth having in the first place.
- Advertise What Your Movie Is About – If I have no clue what a movie is about from it’s ads, then I’m probably not going to go see it. If I go to see a movie and felt mislead by the ads, I’ll probably avoid those types of movies in the future.
Ok, I think that’s enough to get you all started. Now straighten up before I give up on the theatre and subscribe to Netflix!