It’s been more than a few years now since I hit my disillusionment threshold with the NCAA. Yes, I allowed myself to get sucked back into this years NCAA Basketball Tournament (I almost hate to admit my soft sport for the UConn Huskies still), but even then was sick of the corporate branding and general blandness that the NCAA and it’s “schools” have worked so hard at.
For those not interested in reading and not playing at home, the short version is the NCAA is arguing “We own our athletes and their likenesses forever, for their own good“, while O’Bannon takes the stance of “Ummm…no you don’t!”
Does it mean the nearing end of the NCAA machine? Maybe, but I doubt it…
Honestly, I’d love to see it. I’ve long been saying that I’m surprised a network of “athletic institutions” hasn’t arisen to pay students while skipping the academic farce. I still expect it to come, eventually, but I expect the NCAA to throw every dollar they’ve made selling Ed O’Bannon and his fellow athletes to fight them off again and claw to the death.
In the meantime, I’ll hope that Judge Claudia Wilken continues to display the uncanny common sense she has so far, and that justice gets served.