Look, I probably only bother to see 2-3 movies a year in the theater as it is, so the idea of spending $150 in equipment and then $50 a pop to watch a movie on my television sounds absurd. I mean, I can barely justify spending $15 on Amazon to buy a movie that I get to keep.
While I understand that I’m not the target audience for this service, I’m having a hard time wrapping my head around who is the target audience. So far, the best I can come up with is:
- people who fear public spaces who like bad movies
- germophobes who like bad movies
- people who kept watching the Oscars after Chris Rock’s monologue
I’m sure they’ll get some traction along they way, but I really can’t see this being a common thing. The only possible beneficiary, besides the Screening Room, is the movie studios. If they were able to get a high-margin content delivery system in place (requiring a set in almost every home), they could win big. However, that doesn’t seem like a very safe bet, because if the consumer doesn’t see benefit, they aren’t likely to buy.