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$50 to watch a movie at home?  It’s like they’re not even trying anymore…

The Screening Room, backed by Sean Parker, is trying to encourage Hollywood studios and exhibitors to offer first-run movies at home for $50.

Source: Day & Date Movies at Home for $50 Being Pitched to Studios, Exhibitors | Variety

Look, I probably only bother to see 2-3 movies a year in the theater as it is, so the idea of spending $150 in equipment and then $50 a pop to watch a movie on my television sounds absurd.  I mean, I can barely justify spending $15 on Amazon to buy a movie that I get to keep.

While I understand that I’m not the target audience for this service, I’m having a hard time wrapping my head around who is the target audience.  So far, the best I can come up with is:

  • people who fear public spaces who like bad movies
  • germophobes who like bad movies
  • people who kept watching the Oscars after Chris Rock’s monologue

I’m sure they’ll get some traction along they way, but I really can’t see this being a common thing.  The only possible beneficiary, besides the Screening Room, is the movie studios.  If they were able to get a high-margin content delivery system in place (requiring a set in almost every home), they could win big.  However, that doesn’t seem like a very safe bet, because if the consumer doesn’t see benefit, they aren’t likely to buy.

Published inmovies

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