Why I Hate Marketing: Reason Number 35,291

Have you noticed that the voices rambling on and on in the background of your commercials have begun to sound more familiar? This is something I had noticed myself in the past year, but didn't really think anything of it. Probably because it didn't make much of a difference to me. However, CNN.com had a story today Who's the celebrity voice in that ad? discussing exactly this topic, and it got me thinking.

Well, the amount that these celebrities are paid is what really got me thinking. Paying an A-List celebrity in the 7-figures to do a voiceover just seems excessive, and wouldn't appear to have a very high return on investment. Heck, that's making a toilet out of gold. Sure, it seems a little nicer, but it still doesn't change the effectiveness.

I guess it's just an excuse to keep the prices up...